As the holiday season approaches, online businesses are gearing up for a festive frenzy. Many online store owners feel like sending emails isn't worth it this time of year, that it's impossible to stand out from all the noise. With over 10 years of e-commerce experience, I'm excited to tell you that the opposite is true! You've spent the year nurturing your audience with your unique brand, and your customers are excited to share your brand with their friends this gift-giving season. If you leverage email now, you're customers will appreciate that you took the time to show up when they're ready to shop.
Here are 4 simple ways you can easily leverage email marketing this holiday season:
Unveiling Your Holiday Sales
In the world of e-commerce, holiday sales can be a game-changer. I suggest announcing your promotions strategically via email to create anticipation and boost engagement. Craft compelling subject lines and content that highlight exclusive deals, limited-time offers, and special bundles. Use eye-catching visuals to make your emails stand out in crowded inboxes, enticing your subscribers to explore the irresistible holiday offers. I suggest announcing your upcoming offer via social media less than one week (but at least 24 hours) before your event begins. Send 3 emails over the course of your offer or event to remind busy holiday shoppers of your can't miss sale.
Expressing Gratitude with a December Thank-You Email
December is not just about making sales; it's also the perfect time to express gratitude. I recommend sending a heartfelt thank-you email to customers who have supported your business throughout the year. Personalize your message, acknowledge their loyalty, and perhaps offer an exclusive discount as a token of your gratitude for their support. This not only strengthens your customer relationships but also sets a positive tone for the upcoming year.
Updating your Audience with Holiday News
Keep your customers in the loop with holiday updates through timely and regular email campaigns. I advise crafting emails that announce seasonal product launches, highlight holiday-specific offerings, and communicate important shipping deadlines. By providing valuable information, you not only enhance the customer experience but also drive traffic to your website during this busy and competitive holiday shopping period.
Utilizing the Out of Office Email
Even (especially) entrepreneurs need a break during the holidays, and I fully understand the importance of setting boundaries. I suggest creating a personalized out-of-office email responder to manage customer expectations while you recharge. Clearly communicate your availability, provide alternative contacts for urgent matters, and assure customers that you'll be back to serve them promptly. This thoughtful approach not only preserves your well-being but also demonstrates professionalism to your audience.
Done-For-You Templates
Want to skip the hassle of writing all these emails from scratch? I've got you covered with this holiday email bundle. It includes all of the email strategies covered in this blog post, in a fully customizable Google Doc, and a bonus PDF download format.
When it comes to selling products online, the holiday season is a golden opportunity to connect with customers, boost sales, and set the stage for a successful new year. By following these 4 simple emails strategies, you can navigate the holiday hustle with confidence, leaving a lasting impression on your audience and building a foundation for sustained success in your online business.